A few years ago, the Toyota Marine Department invited TMC President Akio Toyoda to spend several days on the water driving the new Ponam range of premium yachts soon to be launched in Japan.
As Chief Branding Officer of Lexus International ,Toyoda was inspired by the power of the turbodiesel powertrains, the handling and stability of the advanced hull designs; and the capacity of a stylish premium performance yacht to complement the Lexus lifestyle. So how could a premium performance yacht expand the Lexus brand into new areas of lifestyle and recreation?
A brief for an open sport yacht for recreational day-touring with six to eight guests, powered by twin high performance Lexus V8s and with advanced styling and handling was given to the Lexus Design Centre in Toyota City, Japan.
On January 12, 2017, Lexus revealed the result – a running proof-of-concept for a Lexus Sport Yacht – at Di Lido Island on Biscayne Bay, Miami Beach FL.
“This concept for a Lexus Sport Yacht allowed us to explore how Lexus design language could be applied to a maritime idea,” said Yoshihiro Sawa, executive vice president of Lexus International. “For the Lexus Design Centre this project has been very exciting. The effort is valuable to us as it stirs our creative energies and pushes our imagination to design and lifestyle possibilities outside of the automotive realm we know well.”
The Marquis-Carver Yacht Group of Pulaski, Wisconsin, USA produced this bespoke, one-off project – chosen for their in-house engineering and manufacturing capabilities and skill in large hand laid composite structures.